Gap got it right with their invention of the basic tee. I'm sure they were not the first ones to ever throw together a simple cotton blend with basic colors and cut. But when The Gap first opened the only things you could find behind their window displays and opened doors were perfectly pressed jeans and the most basic of all items… the white tee.
Most people don't remember this phase, but as I was being so graciously helped one day in the check out line, the boisterous sales rep told me all about it. "You know," he shimmied at the well thought out news he was about to display on top of my stuffed to the brim bag. "This fabulous store almost didn't make it. The same thing that put them on the charts almost caused them to go under."
I was shocked to think… Gap, only sold tees and jeans?? Clearly this was before my time! But the more the thought lingered in my mind, the more it began to seem like a madly brilliant idea.
We search high and low for this basic item. We don't want to pay too much simply because it is worth so little. Do you want a pocket to put virtually nothing in? It does look cute! And V-neck or swoop? These are choice that can make or break an outfit, along with your life!
Yet it comes down to something as simple as the fabric it is made out of. At the end of a long and exhausting day what item do we grab for? And when the weekend rolls around what goes better with that vibrant scarf we just had to buy that is incredibly over priced? If there was no basic tee what would go under a blazer that also pairs perfectly with jeans? And yes, I mean those jeans. The ones you refuse to get rid of even though the dawn a huge crotch hole or tattered hem.
It you can find something else that matches all those scenarios I'd praise you, and give you your very own fashion line… if I actually have the power and means to do so. But a girl can applaud right?
So obviously, after listening to this rather long rant about the most amazing tee a girl can have, when T.C. Ellis got in our new line of basic tees we were ecstatic! I can see the fashion bloggers now "TCE to be the next Gap!"
...A girl can dream right?
Maybe we won't be the next big name to set trends that last decades long. But we can celebrate the thing that makes the world go round: The basics! So here is to the beautiful blues and whites which we can recognize from a mile away. And here is to this awesomely comfortable shirt all our own! Umm.. did I mention they are only $15.50?
Yeah, you are going to want to snag yours fast! www.shoptcellis.com
Always with love,
TCE
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